In the ever-evolving landscape of Tollywood, Keedaa Cola (2024) takes a refreshing, if unconventional, approach to the crime-comedy genre. Director Tharun Bhascker Dhaassyam crafts a quirky narrative, fueled by absurd humor, memorable characters, and a touch of social commentary. While Keedaa Cola might not leave you breathless with suspense, it offers a delightfully bizarre and often hilarious ride that celebrates the unexpected.
| Language | Telugu |
| Release Date | 28 June, 2024 |
| Dubbed In | Hindi, Tamil, Malayalam, Kannada |
| Genre | Comedy, Crime |
| Cast | Brahmanandam, Tharun Bhascker Dhaassyam, Rag Mayur, Raghu Ram, Chaitanya Rao, Ravindra Vijay, Jeevan Kumar, Vishnu Oi |
| Director | Tharun Bhascker Dhaassyam |
The film’s trailer, released in early November 2023, was a whirlwind of quirky visuals, slapstick humor, and Brahmanandam’s trademark comedic antics. It piqued viewer’s interest with its promise of an absurd yet thought-provoking experience. Keedaa Cola premiered on November 3, 2024, and while it divided critics with its unconventional style, it found its niche audience, leaving them amused and intrigued by its wacky world.
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Cast and Crew:
Brahmanandam, the undisputed king of Telugu comedy, anchors the film as Thatha Varadarajulu, a crafty old man with a knack for finding trouble. His impeccable comic timing and infectious energy are the lifeblood of the film, driving the laughter and adding a layer of warmth to the absurdity. Chaitanya Madadi and Rag Mayur deliver equally commendable performances as Vaasthu and Lancham, Thatha’s opportunistic partners in crime. Their contrasting personalities and dynamic interplay contribute to the film’s comedic chaos. The supporting cast, including Ravi Varma, Jeevan Kumar, and Vishnu Oi, add flavor and depth to the narrative.
Story:
Keedaa Cola isn’t your typical heist film. The plot revolves around a seemingly insignificant cockroach found in a bottle of the titular cola. This, however, becomes the catalyst for a chain reaction of hilarious misadventures as Vaasthu, Lancham, and Thatha hatch a plan to sue the cola company for a hefty sum. What follows is a series of zany schemes, absurd courtroom antics, and encounters with eccentric characters, all orchestrated with Dhaassyam’s signature brand of dark humor.
Keedaa Cola’s strength lies in its ability to weave humor into the mundane. The film cleverly satirizes social issues like consumer rights, corporate greed, and the plight of the common man. It does so through a lens of absurdity, exaggerating situations and playing up character quirks, leaving audiences simultaneously chuckling and pondering the realities being reflected.
Box Office and Budget:
Keedaa Cola, despite its niche tone and unconventional subject matter, enjoyed moderate success at the box office. Made on a relatively modest budget of around INR 18 crores, the film earned an estimated INR 28 crores domestically. Its critical acclaim and word-of-mouth buzz, particularly among fans of offbeat humor, cemented its position as a unique and entertaining addition to the Telugu film landscape.
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